Designing a world inspired by innovation, driven by passion.

At Ooroh, we use Human-Centered Design to identify and understand human problems, create relevant solutions, and deliver products and services people love.

Empowering change through innovation

Ooroh is a catalyst for positive impact, using Human-Centered Design to explore, innovate, and solve real-world challenges. Guided by curiosity and a commitment to purpose, we design solutions that inspire, uplift, and make a difference.

Our Values

Find a way or make one

We are visionaries on a mission to build a world inspired by the culture of innovation, one which nurtures limitless opportunities for all.

We are dreamers who design to inspire, we are innovators who design for change.

Always challenge the old ways

We have set about to design the most creative of solutions to the world’s list of everyday problems. Ooroh believes in exploration, crossing boundaries and reaching new heights with innovation.

We design with empathy and are a people-centric organization.

Fail Fast, Fail Hard, Fail Often…

We have curiosity paired with a love for failure, because true learning is only possible through continuous and uninterrupted defeats from which we rise with better answers, better products and more effective innovation.

Change the world or go home

United in vision, purpose and undying passion, our journey is one to change the world.

Human-Centered Design

With over 20 years of experience in empathy-driven design, we create products and services that prioritize user needs and experiences. Through extensive research and insights, we develop strategies that are intuitive, accessible, and impactful, ensuring that technology serves people effectively. Our approach integrates UX/CX best practices to drive customer satisfaction and engagement.

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Systems Thinking

At Ooroh, we believe that sustainable solutions come from understanding complex systems. We take a holistic approach to problem-solving, connecting dots across sectors, and designing solutions that consider long-term impact. Our systems thinking approach helps organizations build sustainable structures that adapt to change, address root causes, and support resilient growth.

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Leadership & Organizational Strategy

Our expertise in leadership and strategy development enables organizations to foster a culture of innovation and inclusivity. We work with diverse teams, helping leaders build trust, develop rapport, and inspire their workforce toward a shared vision. We equip organizations with strategies that not only drive growth but also create lasting value for their communities.

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Technology & AI for Social Good

Leveraging advanced technology and artificial intelligence, we help organizations harness innovation for social impact. From healthcare tech to community support systems, our solutions address real-world challenges and bring transformative change. At Ooroh, we use technology to drive positive outcomes, with a strong focus on accessibility, transparency, and ethical practices.

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Tazin Shadid

Managing Director

Tazin Shadid

Managing Director

Tazin is on a mission to build a world inspired by the culture of innovation, one which nurtures limitless opportunities for all. A practitioner of Human Centered Design for almost 20 years, Tazin spent 10 years at Microsoft as a Senior Design Strategist where he focused on bridging the gap between technology, users, and engineers, and helped develop innovative products and services.

Tazin is the founder of Spreeha, a non-profit that designs creative solutions to some of the toughest social issues of our times. He has also co-founded multiple startups such as AmarLab, neofarmers, Spider Digital, Cholo Shobai, and Druto Sheba.

Tazin also works with global brands in consulting and advisory roles on topics related to human-centered design, UX/CX, leadership, organizational strategy, entrepreneurship, non-profit management, public health, and more.

Trust Axiata Digital

Trust Axiata Pay (TAP)

Ooroh led the UX and design efforts for Trust Axiata Pay (TAP), a mobile app aimed at improving financial access in underserved communities. We developed user-friendly interfaces for both consumers and agents, ensuring that the experience was intuitive and accessible, helping TAP become a trusted digital payment solution across Bangladesh.

Cholo Shobai

Crowdfunding Platform for Social Impact

Ooroh spearheaded the research, design, and incubation of Cholo Shobai, a crowdfunding platform dedicated to supporting social impact organizations in Bangladesh. By focusing on community needs and donor preferences, we built a platform that makes it easy for individuals and organizations to contribute to meaningful causes, amplifying social impact.

Grameen Digital Health

Organizational Turnaround and Strategic Planning

Ooroh led a turnaround for Grameen Digital Health, developing a new strategy and business plan and partnering with McKinsey to build a strong leadership team. Our approach focused on restructuring operations, optimizing resources, and creating a robust framework for sustainable growth, ultimately revitalizing Grameen Digital Health’s impact in healthcare innovation.